We started our African beauty brand in 2021, also known as A-beauty, to celebrate an age-old Somali beauty practice passed down for generations, Qasil Powder.

It was eventually passed down to me by my mother and my love for DIY skincare and haircare was born! Qasil Powder has done wonders for my skin and I've incorporated Qasil Powder into my skincare routine ever since.

My husband and I want to introduce this amazing ingredient to all DIY beauty lovers worldwide while impacting the local Somali community and economy back home.

💚 Hidaya & Ahmed



    We work closely with local Somali businesses that source, process, and ship our Qasil Powder.


    Our product is vegan & cruelty-free. We're proud to be a member of PETA's Beauty Without Bunnies program!


    Product packaging can be one of the most wasteful elements of the beauty industry. We've updated to kraft paper bottles!


Our Qasil Powder is ethically sourced from Somaliland before it's imported to the US, where we meticulously prepare and package each bottle.

How It Works

We combine traditional and modern practices to harvest our Qasil Powder. 

First, farmers collect the branches from the Gob tree (Ziziphus Mauritiana) and stack them into a pile for the leaves to dry for about two days, slowly drying while elevating in minerals and nutrients. 

Once the Qasil leaves are thoroughly dried, local farmers begin hitting the branches to harvest the leaves. The dried leaves are then grounded into powder. 

The branches and leaves take roughly a month to regrow, making Qasil as an ingredient eco-friendly and sustainable!

Lastly, once the Qasil Powder arrives in the US, our Qasil undergoes a multi-step filter system to extract leftover stems and sticks, leaving behind a filtered Qasil Powder to bring our customers the highest quality product. 

Impact on Local Communities

The leftover branches are often used around farms or as material to build traditional houses for the local community.

The harvest is good because of the many ways locals can use and benefit from the production of Qasil Powder. We will continue to directly purchase from local Somali businesses and that's a promise we intend to keep.