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OUR STORY

At Wonder Plant, our journey is a tribute to a timeless Somali beauty secret - Qasil Powder.

Qasil Powder is a beauty secret passed down for generations from mothers to their daughters that eventually found its way to me. 

This plant-based powder, crushed from the leaves of the Gob Tree, has been Somali women's multipurpose & DIY beauty staple for centuries.

Our mission is to share this powerful beauty ingredient with a rich cultural history while supporting the local Somali community and economy back home.

💚 Hidaya, Founder

OUR PLEDGE 🌎

  • SOURCE SUSTAINABLY

    We work with local Somali businesses that ethically and responsibly source, process, and ship our Qasil Powder.

  • VEGAN & CRUELTY-FREE

    Our product is vegan & cruelty-free. We're proud to be a member of PETA's Beauty Without Bunnies program!

  • ECO-FRIENDLY PACKAGING

    Product packaging can be one of the most wasteful elements of the beauty industry. We're updating to kraft paper bottles!

OUR PROCESS

Our Qasil Powder is ethically sourced from Somaliland before it's imported to the US, where we meticulously prepare and package each bottle.

How It Works

We combine traditional and modern practices to harvest our Qasil Powder. 

First, farmers collect the branches from the Gob Tree (Ziziphus Mauritiana) and stack them into a pile for the leaves to dry for about two days, slowly drying while elevating in minerals and nutrients. 

Once the Qasil leaves are thoroughly dried, local farmers begin hitting the branches to harvest the leaves. The dried leaves are then grounded into powder. 

The branches and leaves take roughly a month to regrow, making Qasil as an ingredient eco-friendly and sustainable!

Lastly, once the Qasil Powder arrives in the US, our Qasil undergoes a multi-step filter system to extract leftover stems and sticks, leaving behind a filtered Qasil Powder to bring our customers the highest quality product. 

Impact on Local Communities

The leftover branches are often used around farms or as material to build traditional houses for the local community.

The harvest is good because of the many ways locals can use and benefit from the production of Qasil Powder.

JOIN OUR COMMUNITY ON TIKTOK + INSTAGRAM: @WONDERPLANTMASK