OUR STORY
We started our African beauty (or A-beauty) brand to celebrate Qasil Powder, an age-old Somali beauty tradition passed down for generations.
It was eventually passed down to me by my mother. She explained that Qasil Powder is a timeless beauty ingredient used for the face, body, and hair - all from 1 ingredient. 'Qasil' is derived from the Arabic word 'ghasil' which means to wash or clean.
That's when my love for DIY skincare and haircare started! I was taught to mix Qasil Powder with other natural ingredients straight from the kitchen for added benefits, such as turmeric, milk, apple cider vinegar, honey, etc.
We wanted to share this beauty secret and that's how Wonder Plant was born in 2021.
My husband Ahmed and I want to introduce this amazing ingredient to all DIY beauty lovers worldwide while impacting the local Somali community and economy back home.
💚 Hidaya